Home arrow Blog arrow Do tourists want to spend time in a rural village, eating rural food, talking to rural people?

Do tourists want to spend time in a rural village, eating rural food, talking to rural people?

Author: Claire Allison | Monday, 12 November 2012

Claire AllisonRecently my daughter and some friends walked the Wild Coast, they spent every night with local villagers. They ate ‘delicious’ food, were comfortable, felt safe and hugely enjoyed the journey of discovery……….as well as the scenery. Why don’t more of us local tourists do this, and how can we get the message to international tourists? (Steuart Pennington)

Claire Allison provides some options

Tourism is one of the biggest job creators in the world and was recognised by the G20 as a driver of economic growth at the G20 summit in Mexico in June this year, marking the first time travel and tourism has been included in the G20 Leaders’ Declaration.  What has become clear is that local enterprises desperately need a traveller market to connect to in order for this to work and for jobs to not only be created, but sustained.

Driving through the picturesque landscape of Limpopo, many travellers, on their way to the Kruger National Park or one of the surrounding private game lodges, ‘miss’ an opportunity.

Ideally these travellers, both local and international, would, on their way to their destination of choice, overnight in the local towns/villages to truly experience the substantial cultural diversity we have to offer in the ‘real’ Africa.

Recently, Western Union (a money transfer business) has sponsored a travel route in the Limpopo province along the western border of the Kruger National Park where the perfect opportunity exists for travellers to get the best of both worlds - a taste of real Africa and the ultimate safari experience.

Through the "adoption" of this travel route and marketing efforts Western Union aims to drive travellers into off-the-beaten track areas to learn more about the culture, history and heritage of the surrounding areas.

Their intention is clear…. sustainable tourism, sustainable job creation and sustainable livelihoods in these parts.

Says Bertha Shlaisi Baloyi of the Greater Giyani Jewellery Project in Giyani, a town approximately 80km north of Phalaborwa which used to employ 39 beaders and now employs only 11 people. Most of her staff have left for greener pastures as they were not generating enough income. "We make beautiful things but we need to connect to a market, our staff are trained for up to five years in various traditional Shangaan beading techniques but without a market we cannot survive."

Rich Mabunda, the project manager at Thomo Heritage Park 8km outside of Giyani supports this.

"Thomo Heritage Park is an Iron Age site and living museum where guests can sleep in traditional Tsonga huts, dine on traditional fare and enjoy the culture and history. We get visitors from as far as China, Holland and the United States of America. But sometimes we can go up to three months without visitors."

"My guided tours are well received, but we battle with the basics because of the unpredictable nature of guest visits". 

"This is the sad reality for most rural tourism enterprises. If the market was sustainable, more jobs could be created, standards would improve and rural areas would thrive on the influx of travellers. This would give local communities a sense of pride in their heritage and the attractions in their area as well as the working capital for the resources they currently can’t afford."

In a country so rich with cultural heritage and history, diverse people and places and a plethora of attractions to keep just about any visitor happy, why is it that travellers are bypassing the rest of South Africa to get to ‘the good stuff’ when so much of it is right on our doorstep?

The only solution seems to be that travellers across the world should all be working towards discovering more about the country they live in, not only to uncover the hidden treasures, but in support of job creation, quality work, poverty reduction and global growth.

Open Africa is a non-profit organisation that uses tourism as an economic platform to create and sustain jobs in rural Africa. Western Union recently sponsored Open Africa’s Rixile Culture to Kruger Route in an effort to support rural tourism and economic development in the area stretching from Phalaborwa to Giyani. For more information, visit www.openafrica.org

Share it!
South Africa Muti
Laak.it 24.com
Delicious
Facebook
Twitter
Stumble
Digg
NewsVine
YahooMyWeb
Reddit

Terms and Conditions of Use

COPYRIGHT South Africa - The Good News. All rights strictly reserved.

The views expressed on this website are those of www.sagoodnews.co.za and do not necessarily reflect the views of our sponsors.

No part of this website may be reproduced or transmitted in any form or by any means, electronic, or mechanical, or recording or stored in any retrieval system, without the written permission of the editor.
However, direct links to the site or articles may be used.

Should your company, or organisation wish to re-use or re-publish any content, contact the editor: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Weekly Blog

Living spaciously in a spacious land

Author: Justin Foxton
Monday, 21 July 2014

article thumbnail The ‘Eureka’ moments of life - those moments when the clouds part and the sunshine streams through; those moments when we ‘get it’; perhaps even catch a glimpse of the eternal– are infrequent but always extraordinary. In these moments it feels like something falls into place deep within us; like we are found; like life suddenly has new clarity. Sound like I am smoking a little wacky as I write this? Would that it were that simple.
Read more...

Travel Blog

Home surfers prepare for J-Bay return

Author: -
Tuesday, 15 July 2014

article thumbnail This week will see Jeffreys Bay play host to an ASP World Championship Tour event for the first time since 2011. The J-Bay Open is the sixth of 11 stops on this year’s Association of Surfing Professionals Tour, and Jeffreys Bay is preparing to welcome some of the globe’s best surfers looking to test themselves against one of the world’s most daunting right-hand point-breaks. 
Read more...

Stories of Help

Showing Love Can Help - Heartbeat

Thursday, 19 June 2014

When Heartbeat was founded, it was estimated that by 2015 almost 6 million children would have lost one or both parents to HIV/AIDS. The overwhelming challenge of caring for orphaned and vulnerable children has placed a grave burden on communities. Heartbeat is dedicated to ease the burden on these children and provide them with material and emotional support.
Read more...

Latest Videos

Making incredible change: Nkotlana Rosey Seima at TEDxWesterfordHighSchool


As part of Mandela's birthday celebrations it would be great to get SA based positive Youth Activism on the Global map. We ask our readers to view this Tedx video and share it. If we secure 10 000 views it will be placed on the main TED site and go global.    
Read more...

Steuart as a Speaker

article thumbnailSteuart has done some 500 talks on South Africa's progress since 1994 and SA's prospects for the future' Click here to watch a 5 min action video.

Go to Products for booking info.

SA's Daily Fast Fact

41 South African beaches were awarded Blue Flags, an international indicator of high environmental standards for recreational beaches in 2013.

Over the next 36 weeks we at www.sagoodnews.co.za will be telling the stories of "Amazing South Africans" who are driven by commitment and powered by purpose, and who very often swim against the tide in their pursuit of making a difference. They are driven by significance not success, their contribution is often unacknowledged and unheralded but invariably impacts those in greatest need.

#4 Find a lift - 'Connecting like-minded people on similar routes'


article thumbnail Carpooling with online platforms is an idea that is growing fast in Europe and North America. After a car accident that changed his priorities in life, Daniel Claasssen decided to launch the concept in South Africa! This is called ‘Find a Lift’ and it can help you to save money, make new friends and reduce your environmental footprint. In the following interview, Daniel explains us how he created it in 2008, and what his next challenges are for the future. 
Read more...

Join the many South Africans who are 'ledging' to make SA Better!

Read about the Invitation by clicking here...
or Join the Facebook FanPage

Connect To A Wealth Of Wisdom

  The SABLE Accelerator

A trusted knowledge network of global South Africans providing mentoring and consulting services to South African companies, entrepreneurs, and institutions seeking to fund or commercialise innovation, as well as enter, grow, and partner in worldwide markets.

CSI

South Africa, you’ve been NekNominated

It took one South African to turn an internet frenzy into a vehicle for change. South Africa, you've been RAK nominated.

 

Corruption Watch

Report corruption when you come across it. Our global ranking on public trust of politicians is 88/142, diversion of public funds 81/142; irregular payments and bribes 48/142; favoritism in decisions of government officials 114/142; wastefulness of government spending 69/142. Do your bit, report corruption at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or sms 45142 and join thousands of South Africans who are going to rid this country of the corruption scourge

Jobs Portal

As many of our readers, both local and international, are interested in what the job market has to offer, we have introduced a jobs portal in conjunction with  vjobs.co.za. It is our hope that this portal will meaningfully contribute to the challenges facing entrepreneurs, corporates and job seekers.

About SA The Good News

South Africa: The Good News is a news website that highlights the positive developments in South Africa.

We are an independent organisation, apolitical and with no agenda other than to source and publish good news about our beloved country. Read More...

Do you want to partner with us?

SA - The Good News has been in existence for 6 years and is read in 180 countries around the world, by some 60,000 unique users every month. We are South Africa's premiere source of good news. Our readers have proved beyond doubt that there is an appetite for what we do and that "good news" sells.
Read More...

Site managed by raramuridesign