Home arrow Education arrow MasterCard opens up the world of entrepreneurship to 450 female learners

MasterCard opens up the world of entrepreneurship to 450 female learners

Friday, 01 June 2012
Ayanda Dube from McCauley House, one of the Grade 11 pupils chosen to participate in the JA BizVenture scheme

Ayanda Dube from McCauley House, one of the Grade 11 pupils chosen to participate in the JA BizVenture scheme.

450 female learners from 10 South African schools will take part in Junior Achievement South Africa’s (JASA) globally recognised entrepreneurship development programme, JA BizVenture. This has been made possible by a R1million donation from MasterCard Worldwide.

The Grade 11 learners, who are from schools in need of support, will be taught entrepreneurial and life skills in an 11 week programme that will take place after school hours. They will also gain practical business experience by starting up and managing their own businesses during the programme, which concludes in August 2012.

The programme’s launch was celebrated at the Orlando Soccer Stadium in Soweto, where keynote speaker Zanele Twala, Country Director, Action Aid and a Trustee of JASA, and popular performer, presenter and poet Lebo Mashile addressed learners, educators, female business leaders and the media.

"This programme will equip these young women with the skills that they will need to launch their own businesses, so that they in turn can employ others," said Linda McClure, MD of JASA. "A project like this will help break the cycle of unemployment faced by school leavers that threatens the future of South Africa’s youth, and will address job creation, which is one of government’s top priorities."

Facilitated by JASA-trained facilitators, the programme is divided into both theory and practical sessions. The learners will initially focus on business theory, including accounting, cash flow and marketing. They will then gain practical business experience by developing a product or service of their choice in response to their own market research, and will then market the product to their community.

The programme also includes a focus on interpersonal skills, and how these can best be applied in the workplace, giving the learners an insight into the ‘softer’, yet imperative skills required in the work environment. In addition, successful South African female entrepreneurs will be invited to share their business experience and advice with the learners to further inspire them.

"JASA is a non-profit organisation partnering with the business community, educators and volunteers — all working together to develop much needed entrepreneurial skills for young South Africans. This particular entrepreneurship programme will show the learners that being an entrepreneur is as viable a career option as any other," says McClure. "It shows them how to become an entrepreneur and it develops their confidence and imagination, in preparation for the working world once they graduate from high school."

The MasterCard Worldwide Index of Women’s Advancement, published in 2011, found that female business owners, defined as those who generate paid employment for others, were significantly underrepresented in South Africa, with fewer than 40 female business owners for every 100 male owners. This was in spite of the survey’s results showing that South African women had equal access to employment opportunities and tertiary education, and reasonable levels of workforce participation.

"South Africa has come a long way in giving women access to education and regular employment opportunities, which are essential building blocks to further empowerment, financial independence and leadership. This programme addresses all of these building blocks in its course content, and we look forward to welcoming these learners into the business world when they emerge as successful entrepreneurs," says Anna Jones, Division President, South Africa, MasterCard Worldwide.

"MasterCard is committed to furthering financial inclusion through the power of entrepreneurship as it ensures that people have an opportunity to achieve their full potential. We chose to support these 450 learners as we have identified that nurturing entrepreneurship – particularly among women - is a positive way to address South Africa’s current high level of unemployment and ultimately, will assist each learner in achieving positive economic outcomes for themselves, their families and their communities" says Jones.

SA - the Good News

Share it!
South Africa Muti
Laak.it 24.com
Delicious
Facebook
Twitter
Stumble
Digg
NewsVine
YahooMyWeb
Reddit

Terms and Conditions of Use

COPYRIGHT South Africa - The Good News. All rights strictly reserved.

The views expressed on this website are those of www.sagoodnews.co.za and do not necessarily reflect the views of our sponsors.

No part of this website may be reproduced or transmitted in any form or by any means, electronic, or mechanical, or recording or stored in any retrieval system, without the written permission of the editor.
However, direct links to the site or articles may be used.

Should your company, or organisation wish to re-use or re-publish any content, contact the editor: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Weekly Blog

Sanitary Towels and Education - The 80 Day Difference

Author: Justin Foxton
Tuesday, 18 November 2014

article thumbnail In my work in some 150 rural schools I ‘discovered’ an unanticipated ‘barrier’ regarding school attendance for young girls, often exacerbated by unhygienic, sometimes unprivate, toilet facilities – that of sanitary wear. Justin Foxton is a regular blogger on SA - the Good News, he describes the seriousness of the situation and urges us all to get involved.  It is our hope that NGO’s working in schools will make it their business to...
Read more...

Travel Blog

The Hong Kong Umbrella Movement - Some Lessons for SA

Author: Kathryn Pennington
Wednesday, 26 November 2014

article thumbnail The other day I went for a walk around Occupy Central in Hong Kong (HK) and found it a moving experience, the Umbrella Movement as they call it - NOT the Umbrella Revolution!   
Read more...

Stories of Help

Showing Love Can Help - Heartbeat

Thursday, 19 June 2014

When Heartbeat was founded, it was estimated that by 2015 almost 6 million children would have lost one or both parents to HIV/AIDS. The overwhelming challenge of caring for orphaned and vulnerable children has placed a grave burden on communities. Heartbeat is dedicated to ease the burden on these children and provide them with material and emotional support.
Read more...

Latest Videos

Ted Talks - Julian Treasure: How to speak so that people want to listen


Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help. In this useful talk, the sound expert demonstrates the how-to's of powerful speaking — from some handy vocal exercises to tips on how to speak with empathy. A talk that might help the world sound more beautiful. 
Read more...

Steuart as a Speaker

article thumbnailSteuart has done some 500 talks on South Africa's progress since 1994 and SA's prospects for the future' Click here to watch a 5 min action video.

Go to Products for booking info.

SA's Daily Fast Fact

South Africa is the only African country that is a member of the G20.

Over the next 36 weeks we at www.sagoodnews.co.za will be telling the stories of "Amazing South Africans" who are driven by commitment and powered by purpose, and who very often swim against the tide in their pursuit of making a difference. They are driven by significance not success, their contribution is often unacknowledged and unheralded but invariably impacts those in greatest need.

Use-It: You Can Do Amazing Things With Waste!


article thumbnailEvery day, 6,000 tons of waste is thrown into Durban landfills: building materials, organic and electronic waste, paper, tires, etc. Most of this waste can be re-used or recycled at a local level to close the loop on the value chain. Use-It, a Durban-based company, aims to identify waste beneficiation in the eThekwini Municipal area that will help to divert waste from landfill and create employment in the green economy. Chris Whyte, managing director of Use-it, shows us how it...
Read more...

Join the many South Africans who are 'ledging' to make SA Better!

Read about the Invitation by clicking here...
or Join the Facebook FanPage

Connect To A Wealth Of Wisdom

  The SABLE Accelerator

A trusted knowledge network of global South Africans providing mentoring and consulting services to South African companies, entrepreneurs, and institutions seeking to fund or commercialise innovation, as well as enter, grow, and partner in worldwide markets.

CSI

South Africa, you’ve been NekNominated

It took one South African to turn an internet frenzy into a vehicle for change. South Africa, you've been RAK nominated.

 

Corruption Watch

Report corruption when you come across it. Our global ranking on public trust of politicians is 88/142, diversion of public funds 81/142; irregular payments and bribes 48/142; favoritism in decisions of government officials 114/142; wastefulness of government spending 69/142. Do your bit, report corruption at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or sms 45142 and join thousands of South Africans who are going to rid this country of the corruption scourge

Jobs Portal

As many of our readers, both local and international, are interested in what the job market has to offer, we have introduced a jobs portal in conjunction with  vjobs.co.za. It is our hope that this portal will meaningfully contribute to the challenges facing entrepreneurs, corporates and job seekers.

About SA The Good News

South Africa: The Good News is a news website that highlights the positive developments in South Africa.

We are an independent organisation, apolitical and with no agenda other than to source and publish good news about our beloved country. Read More...

Do you want to partner with us?

SA - The Good News has been in existence for 6 years and is read in 180 countries around the world, by some 60,000 unique users every month. We are South Africa's premiere source of good news. Our readers have proved beyond doubt that there is an appetite for what we do and that "good news" sells.
Read More...

Site managed by raramuridesign