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Trellidor implement a 'ledge'

Thursday, 08 March 2012

The marketing team proudly displaying their 'ledge'. Left to right; Bianca Broughton, Micarla Johns, Sharlene Soobramoney & Menasha Moodley

The marketing team at security company Trellidor recently responded to the invitation from Justin Foxton, founder of Stop Crime, Say Hello, and created their own 'ledge'.

The idea behind a 'ledge' is to create a list of actions that you could do individually or as a group, that would help make South Africa a better place. As Charlene Erasmus, marketing consultant to Trellidor states "We loved the idea because although Trellidor's primary business is manufacturing and selling custom security barriers, our reason for doing it is that we believe all peace loving South Africans deserve to be safe.

"We don't believe in driving fear into people to sell our products - crime and the media do this very well on their own! We'd rather encourage fellow South Africans to play their part in encouraging positive behaviour in their communities and circles of influence. Being good role models in our society is way more powerful than any TV ad could ever be!"

The Trellidor marketing team made their own individual lists and summarised the results into the following 'ledge':

  • I will support my local police force instead of badmouthing them.
  • I will be kinder to people from all walks of life, acknowledging great service and kindness.
  • I will voice my opposition to conversations involving negative racial or gender stereotyping.
  • I will support my country in conversations and will ‘buy South Africa’ instead of imports.
  • I will teach my children not to litter and to care for the earth through recycling and saving energy.
  • I will use a hands-free kit for my cell phone while driving.
  • I will get to know my neighbours and local community and offer help where they need it.
  • I will make up my own mind about negative press instead of reacting emotionally to it.
  • I will be a more responsible and courteous driver.
  • I will not participate in bribery of any sort

Charlene continues "We're driving the message through our blog and social media pages and are encouraging staff to send us their 'ledges' - either individual or per department. It's been started by the marketing team so we're hoping others will follow suit."

You can find out more about 'ledging' here, or via the facebook page.

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