Wellington's is throwing its support behind StreetSmart, a NGO that raises money to fund projects enabling street children to reintegrate and contribute to society.
"We see the great work that StreetSmart is doing in the Cape to get children off the streets and away from drugs and crime," says Jason West, Commercial Executive for Heinz Foods SA and the Wellington’s brand. "Unless we all do something to properly help the children begging at our car windows, we don’t have much reason to celebrate around the braai on Heritage Day. We support the principle promoted by StreetSmart, and would like to spread the word."
No matter how well-intended the act, StreetSmart’s key message to the public is to refrain from giving street-children money. Children who survive through begging on the streets are often pulled into unsafe, drug-fuelled and sometimes criminal activity, without an incentive to change. StreetSmart raises money through relationships with restaurants who support the charity, and who give their patrons the opportunity to leave a donation with their bill.
On the 19th September, Wellington’s will be hosting a Heritage Day braai at the Salesian Institute in Cape Town, for approximately 150 children whose lives are being changed by the efforts of StreetSmart. Ajax FC will also be offering a free soccer clinic for the children, to be followed by a lunch braai’d by chefs from some of Cape Town’s leading restaurants.
To find out more about StreetSmart, please visit www.streetsmartsa.org.za.
SA - the Good News
Steuart has done some 500 talks on South Africa's progress since 1994 and SA's prospects for the future' 
