The first edition of The Locrate Market took place in February in Soweto, the biggest township in South-Africa which is also a place where young people have talent and a strong entrepreneurial spirit. The concept is simple: on one particular day, all these young people get together to present their product to a market where they can receive advices from mentors who have an experience in creating businesses. Bojan Ivanovic, one of the co-founders of this innovative platform, answers a few questions.
“The Locrate Market was created because a need existed within Soweto to create a platform where entrepreneurs could exhibit their works in a nicely-controlled environment that is accessible not only to the community within which they operate, but also within a larger context of the city. People can come from all over the city to see products they would not necessarily been able to find in the past. The idea is to drive entrepreneurs of Soweto to reach their next level of business.