JAMII platform consolidates Coca-Cola’s Africa-focused sustainability initiatives
Four new projects announced to replenish water in key catchments
JOHANNESBURG, South Africa, 22 March 2022 – Over the last decade, several major
economic centres in South Africa have faced severe droughts. Currently, 63% of South Africans
live in urban centres, which is expected to increase to 80% by 2050. For South Africa, securing
long-term water stress solutions and replenishing the water we use back to communities and
nature is intricately linked with the country’s economic prosperity.
Aligned with this approach, Coca-Cola in South Africa, The Coca-Cola Foundation (TCCF), and
its implementing partners are investing in the country’s future alongside stakeholders from
across the spectrum to protect the country’s source waters.
“Water is a valuable natural resource whose management requires all our commitment and
collective actions. Access to water is linked to the economic empowerment of people,” said the
Vice President of Coca-Cola’s South Africa Franchise, Phillipine Mtikitiki. Coca-Cola’s water
stewardship strategy aims to replenish 100% of all the water we use in our beverages by 2030.
Earlier this year, the Coca-Cola Africa Operating Unit (AOU) and its bottling partners launched
JAMII – a new Africa-focused sustainability platform that houses existing and new sustainability
initiatives, building and expanding on three focus areas: waste management, water stewardship,
and economic empowerment of women and youth.
“Through JAMII, we are partnering with government and communities to assess, understand
and drive effective sustainability goals. These will include providing people with access to safe
drinking water, creating economic opportunities for people in dire need of it, or reducing the
impact of our operations on the environment,” said Mtikitiki.
Beginning in 2022, The Coca-Cola Foundation is investing in four new projects that will remove
“thirsty” invasive alien plants from critical water catchment areas feeding major cities and towns
across the country. These projects, which received $989,571 in grant funding, will help to return
precious liters to nature. Alien invasive plants consume millions of liters of water each year in
these areas, resulting in water shortages and permanent loss to an already stressed water
In collaboration with implementing partners such as the Living Lands in the Langkloof and
Baviaanskloof in the Eastern Cape, the World Wildlife Foundation (WWF), and The Nature
Conservancy (TNC), these four projects have the overarching programmatic goal of increasing
water security through improved upstream watershed management, resilience building, and community empowerment. In addition, they will support the advancement of sustainable, circular
economy initiatives that will enhance the livelihoods of women and youth in rural communities
plagued by high unemployment.
As climate change exacerbates South Africa’s water-stressed development, adopting nature-
based solutions will ensure the sustainability of the country’s water supply, sanitation, food, and energy production. The Coca-Cola Foundation and its local implementing partners are leading
strategic investments that protect critical watersheds and optimise the country’s water supply
into the future.