Is Sport Important?

Investing in tomorrow’s leaders

Novus Holdings’ Future Foundations initiative aims to give ‘a hand up, not a hand-out’ to its beneficiaries by empowering them to grow independently. The focus on empowering the community is what makes the Hayfields Primary School such a fitting benefactor of the initiative. Paarl Coldset Pietermaritzburg, which forms part of the Coldset printing division of Novus Holdings, donated R 35 000 towards the renovation of the school’s sports grounds. The learners currently participate in hockey, soccer, cricket, netball, and squash. Once the refurbishments are complete, learners will also have access to athletics. Pictured above are some of the learners who will enjoy the renovated sports grounds.

“Novus Holdings strives to make a sustainable difference in the communities in which it operates. Being an educational institution, Hayfields Primary School is aligned with the core focus of our Future Foundations initiative. We are very humbled to be able to invest in the growth and development of the youth, as they are tomorrow’s leaders,” says Russell Cumming, acting general manager at Paarl Coldset Pietermaritzburg.

 For more information about Novus Holdings social investment projects visit


Sihle Qekeleshe

Communications Trainee

Novus Holdings

t +27 21 550 7418

c C+27 73 114 1232


Novus Holdings, previously known as the Paarl Media Group