Kellogg Company announced new commitments today focused on fighting hunger and feeding potential, while creating 3 billion better days for people around the world, through the company’s global purpose platform Breakfasts for Better Days™.
John Bryant, Kellogg Company chairman and CEO, emphasised the company’s global long term solutions to food insecurity today in his remarks during the Borlaug Dialogue International Symposium and World Food Prize ceremony in Iowa, USA ahead of World Food Day, October 16. This year marked the 30th anniversary of the World Food Prize which was established as a major summit on global hunger and food security by Nobel Laureate Dr. Norman E. Borlaug.
“Through the global Breakfasts for Better Days initiative, we’re fighting hunger every day while partnering with farmers and other important role-players to create longer-term solutions to these challenges for generations to come,” said Bryant. “We are passionate about doing our part to make sure there is enough food for everyone in a world with a growing population and increasingly limited natural resources.”
To provide 3 billion better days by 2025, the company’s five key commitments through Breakfasts for Better Days worldwide include:
Supporting 500,000 farmers, their families and communities with Climate Smart Agriculture practices to increase yields, improve climate resiliency and reduce post-harvest food loss and food waste;
Committing to 45,000 volunteer days by Kellogg employees at their local community food banks, community farms and breakfast programs; and
Engaging 300 million people to join Kellogg in its hunger relief efforts, through Kellogg commercial promotions, engagement online and social media participation.
Since its inception in South Africa in 2014, the initiative has served over 13 million breakfasts to children in need. That is over 390 000 kg of cereal and 1 300 000 litres of milk to date. It makes sure that there are 26 000 full tummies every school day across Gauteng, Kwa-zulu Natal, Western Cape and Eastern Cape.
“What’s important to us is people’s passion about where their food comes from, the people who grow and make it, and that there is enough food for everyone,” said Vuyokazi Xapa, Kellogg South Africa’s corporate communications manager. “Through this renewed Breakfasts for Better Days commitment, we’re not only honouring our heritage of philanthropy and conservation, but also making a real difference in South Africa by nourishing families so they can flourish and thrive.”
Since Breakfasts for Better Days launched in 2013, Kellogg Company has helped provide more than 1.7 billion servings of food to people in need globally, exceeding its original milestone to provide 1 billion servings by the end of 2016. The company has also already supported the livelihoods of thousands of farmers around the world, including smallholders and women. Its new commitment to provide 3 billion meals for people around the world by 2025 furthers this important work of fighting hunger and feeding potential through its Breakfasts for Better Days purpose platform.