SAB leads the charge in getting South Africa to be Sharp, with responsible consumption platform
The new platform is called SAB Sharp, a play on words communicating SAB’s leadership in championing responsible consumption of alcohol through a rallying call to South Africa to be sharp – to make better decisions when it comes to alcohol consumption that will ultimately build a nation we can all be proud of. This call is encapsulated in the SA Be Sharp Charter, a manifesto of SAB’s commitment to championing responsibility which includes a citizen’s commitment that South Africans can sign up to on the SAB website.
