The Willowton group today announced that they will be extending the Sunfoil Test Cricket event sponsorship for another two seasons, commencing with the upcoming Sunfoil Test Series between the Standard Bank Proteas and New Zealand.
Sunfoil first entered into partnership with Cricket South Africa (CSA) in the 2011/2012 season and have remained partners ever since.
The relationship has seen value for both parties and Sunfoil will have a further option to extend once the contract period comes to an end at the conclusion of the 2017/2018 season.
“This is wonderful news for South African cricket,” commented CSA Chief Executive, Haroon Lorgat. “The Sunfoil sponsorship impacts on all levels of our cricket from Test cricket to franchise and semi-professional cricket and right down to cricket development through the Sunfoil Education Trust.
“We are blessed to have sponsors who see the bigger picture of including a strong social responsibility initiative in their overall package.”
We are excited to continue as the event title sponsor of the Sunfoil Test Series for the fifth consecutive season commencing August 2016,” said Zubeir Moosa, Willowton Group Chief Executive Officer. “The renewed success and entertainment provided by international Test cricket, has set the Sunfoil Test Series up to be the tournament to watch this season, with some exciting young talent looking to make their mark in the Proteas Test side,” continued Moosa.
“The relationship between Sunfoil and Protea’s Test cricket continues to grow and deliver some amazing results for the brand. It has been an exciting journey that has helped propel Sunfoil into the hearts and minds of the South African public. Together with the Protea’s we are now really cooking.”
Through its partnership with CSA, cricket development has also seen a major boost with the launch of the Sunfoil Education Trust.
To date, over R3, 5 Million has been raised which has contributed to close to 20 disadvantaged students receiving full bursaries to attend cricket schools around the country.
And it’s the players that contribute to the fund as their efforts with the bat and ball ensure that Sunfoil contribute R1000 for every 4, R2000 for every 6 and R2500 for every wicket during all home test matches.
“It’s great that we can contribute to such a worthy cause,” said Proteas Test Captain, AB de Villiers.
“We would like to make a difference and add value to any young cricketer’s career, and Sunfoil allows us to do this by playing the game we love.
“It’s a great initiative and I would like to challenge all my team mates to give it their best and fight for the top spot on the Sunfoil Education Trust Leaderboard this season,” added de Villiers.
Last season, Sunfoil also added great incentives into Franchise cricket by announcing a whopping R2 Million winner’s cheque for the Sunfoil Series. The same prize will be up for grabs with the total prize pool for the tournament over R3 Million.
The Sunfoil season officially commences this Friday with the start of the first Sunfoil Test between the Proteas and Black Caps in Durban.
The first round of fixtures in both the four-day Sunfoil Series and the Sunfoil Provincial three-day Cup get underway on 06 October 2016.